Around eight months later, they did try harder: harder at promoting it, that is, doing the rounds of as many TV shows as they could. The reviews were better (albeit grudgingly) this time around too. Smash Hits’s Vici Macdonald spoke for many when she said, “I don’t generally care for King’s music, but this single is their one true moment of greatness. A huge, tub-thumping epic full of things like ‘soul’ and ‘passion’, and with a truly uplifting melody, it inexplicably sank without trace when originally released 18 [sic] months ago. In those days, King had paint-splattered leather suits, big boots and long hair: not to put too fine a point on it, they looked naff. Nowadays, they’ve got tartan suits, big boots and very long hair (and they still look naff). But don’t let that put you off, because he record remains every bit as good as it was back then, and deserves to be a hit.” Which it was, reaching #2 this time around.
NEW SINGLES on sale from Dec. 24
KING (Paul King) Love And Pride [Reissue] (CBS A4988)
MADONNA Everybody (Sire W9899)