They did look smart on the cover of Don’t Stand Me Down; Kevin Rowland said that an album release was a special occasion, so it was worth making the effort. It didn’t help sales though, and it was in and out of the charts within weeks. As the Smash Hits article had noted, there was no single prior to the album’s release and as a result, there was little opportunity for potential purchasers to hear any of it. As a result, Rowland relented and a taster was issued on 45rpm a couple of months later. “Prefixed ‘an extract from’, this is the single Kevin vowed would never be,” said Record Mirror said of This Is What She’s Like. “But since the massed ranks of lost soul rebels and intense emotion circle devotees have been conspicuous in their absence in supporting the Don’t Stand Me Down LP – here it is. It’s deftly edited from the full track and consists of a barrage of barbed poison arrows aimed at easy targets, while attempting to describe the love of his life. It’s a curious and stodgy updating of Van Morrison’s Caledonian soul vision of over a decade ago, but it has charm. It’s the sort of thing you’ll adore for five minutes and hate equally soon after.”
New Musical Express picked up on the ‘extract from’ business, saying that this “means more messing around with a song that had already been pushed around more than enough.” Nevertheless, they said it was “generally regarded as one of the relative highlights of that LP,” being “part Dexys of old (that is, pre- the Celtic gypsy stage), part insular enigmatic love song.” Their conclusion was that “This Is What She’s Like finds Rowland in fine voice but becomes grounded, like much of the album, on its ambitions-cum-pretentions.” As indicated, the album had met with mixed reviews. Over at Melody Maker, listeners were advised to be patient. The single was “more of that swing-rap dialogue that terminates with a classic string/acoustic croon at the very end. Indeed a mighty package. The album was a bit hard to tackle at first but it’s definitely worth the effort. Very impressive.” It seems the reviewer at Sounds couldn’t find the time, writing off This Is What She’s Like with: “Replace Kevin with Rod [Stewart] and you’d have a fair cover of Maggie May”.
NEW SINGLES on sale from Nov. 8
YAZOO The Other Side Of Life (Mute YAZ002)
The JESUS AND MARY CHAIN Upside Down (Creation CRE012)
DEXYS MIDNIGHT RUNNERS (Kevin Rowland) This Is What She’s Like (Mercury DEXYS13)